Country NSW

This diverse region has many natural attractions including national parks, fascinating pioneer-era history, a comprehensive calendar of cultural events, and is peppered throughout with museums and galleries.

The Country NSW zone extends from the Queensland border south to the Murray River. It is edged in the east by the Great Dividing Range and in the west by the Outback zone. A salient feature of a visit to Country NSW is meeting the locals and sampling the country lifestyle.

Tourism NSW works with the following Regional Tourism Organisations within this zone: New England North West, Hunter, Upper Hunter, Central NSW, Capital Country, Riverina and The Murray.

Target source markets for Country NSW include Sydney, regional NSW, Victoria and South Queensland.

Marketing Campaigns

Tourism NSW runs marketing campaigns to promote Country NSW throughout the year, often in conjunction with industry partners. These can include brand and tactical activity, across a range of mediums, including television, print, online and public relations.

Find out more about our campaign activity...

Find out how to get involved...

View Country
NSW Brand TVC

Heart of Country NSW Holiday Planner
A series of holiday planning guides has also been developed to
provide in-depth information about the destinations, experiences,
attractions and accommodation options available to visitors.

Find out more…