Economic Value of Tourism
Total tourism consumption NSW: $28.7 billion
NSW share of Australia's total tourism consumption: 31.9%
Jobs in NSW
Tourism and travel directly account for 1 in every 21 jobs in NSW.
- Estimated Direct = 160,300 jobs
- Estimated Indirect = 109,650 jobs
- Estimated Direct + Indirect = 267,450 jobs
Industry size
The tourism industry in NSW is larger than agriculture, forestry and fishing, electricity, gas, water and waste services, and arts and recreation services.
Source: NSW Tourism Satellite Accounts, 2008-09, TRA
How tourism works for everybody
Sydney is Australia’s leading gateway, and is the most popular destination for overseas visitors. New South Wales attracts 52% of international visitors, ahead of Queensland, 50% and Victoria, 27%.
Domestic and international visitors to NSW destinations outside Sydney generated a staggering 68.7 million nights of accommodation in regional areas and $11.7 billion in tourist expenditure.
Source: National Visitor Survey and International Visitor Surveys, December 2010
Australians have a massive 118 million days of leave accrued – time to take a holiday in NSW!
Where the money goes
Visitors to NSW spend their money on (in order of priority):
16% Takeaway and restaurant meals
14% Long distance transportation costs
13% Shopping (including gifts and souvenirs)
12% Accommodation services
9% Fuel
Tourism generates jobs
Hotels, airlines and tour operators are the most visible tourism businesses, but many more people are employed in the tourism industry, or benefit from it. As visitors’ dollars trickle down, they spread throughout the economy and the community in often surprising ways.
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View How Tourism Works for Everybody brochure (PDF file, 913kb)
Reports
Tourism and the NSW Economy (PDF file, 118kb)
from the NSW Tourism Satellite Accounts 2008-09
The Economic Contribution of Tourism to Australian States & Territories (PDF file, 338kb)
Tourism Satellite Accounts 2008-09: Summary Spreadsheets
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