
Tourism NSW, in partnership with the NSW tourism industry, has developed a suite of tactical (or ‘Call-to-Action’) Brand NSW extension initiatives to make it easy for consumers to plan and book holidays in the state.
A key element involves providing consumers with single comprehensive Holiday Planners covering each New South Wales marketing campaign zone.
Tourism NSW Holiday Planners will represent a major piece of tourism marketing infrastructure for the consumer holiday decision-making process.
All Holiday Planners are made available to consumers from the visitnsw website.
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