Working in Niche Markets
New South Wales is a popular destination for visitors with a variety of special interests.
Destination NSW provides a range of resources for tourism businesses operating in special interest markets:
Aboriginal Tourism
Aboriginal tourism product is either Aboriginal owned or operated, employs a majority of Aboriginal people, or provides consenting contact with Aboriginal people, culture or land.
Accessible Tourism
Accessible tourism is about making it easy for all people to enjoy tourism experiences.
Backpacker Tourism
Backpackers spend more, travel further and stay longer than other travellers. The backpacking sector in NSW is about attracting more adventurous and independent international travellers into regional areas, through the development of more 'must see and do experiences'.
Business Tourism 
International and domestic meetings and conferences, congresses, exhibitions and tradeshows are extremely valuable to the NSW economy. Business Events Sydney (BESydney) in partnership with Destination NSW, is responsible for promoting and developing Sydney and regional NSW as the premier business events tourism destination within Australia and overseas.
Cruise Tourism
The cruise sector generates many tourism opportunities for Sydney and the numerous regional ports along the beautiful NSW coastline.
Cultural Tourism
The cultural and heritage tourism sector includes activities such as attending the theatre or concerts, visiting museums or art galleries, attending festivals, fairs, or cultural events, experiencing Aboriginal art, craft and cultural displays and visiting historical heritage buildings.
View Cultural Tourism snapshot year ended December 2009 (PDF file, 275kb)
Food & Wine Tourism
Food & Wine tourism is an important element of the visitor experience and the aim of our work is to build those experiences into the wider cultural and lifestyle marketing activities in key domestic and international markets.
Nature in Tourism
New South Wales is rich in natural heritage. It has a wealth of natural attractions including four of Australia’s sixteen World Heritage Areas.
Surf Tourism
NSW is promoted as the premier surf destination in Australia as the State is home to some spectacular surf destinations. 77 of the top 100 surf beaches are in Australia and 40.5 per cent of accredited surf schools are in NSW. Catching the wave is a Destination NSW produced publication which outlines its approach to promote and develop NSW as Australia's premier surfing and surf tourism destination.
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Destination NSW has developed a youth marketing program, in consultation with the Backpackers Operators Association, featuring a range of activities that will run year-round in both the domestic and international marketplace.
Youth is an important market for NSW making up just over one-third of all international leisure visitors to NSW. Due to their long length of stay they contribute to almost half the international leisure nights spent in the state.
(International Visitor Survey, YE June 2011, Tourism Research Australia)
Download the International Youth Leisure Market Fact Sheet for an overview of the market, how to develop products with youth leisure appeal and how to reach this market segment.