Marketing NSW Overseas
The international market brings tourists who stay longer than domestic tourists and spend more in NSW.
Tourism NSW works with the travel trade industry overseas to develop an awareness of, and generate interest in, NSW products, people and places.
In this section we will provide you with insights into the target market profiles, international activities and incentive funding and the business tools, designed to help you succeed in promoting your products to international tourists.
International Managers share their market updates with tourist industry operators. View presentations.
Tourism NSW (in partnership with Tourism Australia) reaches millions of potential international visitors to NSW with trade education, advertising and publicity campaigns, and online.
We have structured our key international markets for NSW into three tiers as outlined below:
| Emerging Markets: | China | India | South Korea |
| Mature Markets: | UK | USA | New Zealand |
| Japan | |||
| Trade Development Markets: | Singapore | Malaysia | Hong Kong |
| Germany | Gulf Countries | Other Europe |
You can participate year-round in:
- Tactical Consumer Campaigns
- Trade Education
- International Media Visits programs
- Trade Events & Sales Missions
In October 2009 a Tourism NSW & Tourism QLD marketing partnership was announced to attract more international holiday visitors to the East Coast of Australia. Read more>
Click here for further Marketing Opportunities.