Marketing Sydney within Australia

Tourism NSW promotes Sydney with multi-million dollar marketing and advertising campaigns under the brand "It’s what makes Sydney so....Sydney".

Tourism NSW implements a series of Sydney campaigns each year, supported by ongoing publicity for the city and its precincts, products and events. These campaigns offer tactical promotion and publicity opportunities for the tourism industry and other partners.

The campaigns are designed to raise awareness about the destination, products and precincts, whilst also offering tactical promotion and publicity opportunities for industry and non-traditional partners.

Key markets for Sydney are people living in Melbourne and Brisbane as well as regional NSW, ACT and Adelaide.

The campaigns promote Sydney through a variety of media including:

TV advertising
Print advertising – brand, branded tactical and advertorial in newspapers and magazines
Publicity – pitching story ideas to short- and long-lead publications
Online advertising including display advertising, search engine marketing and electronic direct mail, (including escapes e-newsletter).
Sydney.com
Events promotion.