Our Executive Team

Executive Director and General Manager

Lyndel Gray is the Executive Director and General Manager, Tourism NSW. Lyndel is responsible for the marketing and development of Sydney and NSW as major tourist destinations domestically and internationally.

Lyndel has held a number of senior management roles at Tourism NSW, most recently Chief Operating Officer and Director of Marketing, as well as Director of Strategic Operations and Group Manager of Destination Marketing.

Lyndel has 17 years experience in tourism marketing, including as Executive General Manager, Western Hemisphere for the Australian Tourist Commission.

Director, Marketing and Communications

Justine Cooper is the Director, Marketing and Communications. Justine held the role of Acting Director, Marketing at Tourism NSW from June 2008 to May 2009 managing the global marketing strategy for Sydney and NSW including the appointment of Singleton, Ogilvy and Mather. She has worked at Tourism NSW in the roles of Group Manager, National Markets and Manager, Advertising. Justine has had more than 20 years experience in marketing and communications both within Australia and internationally in the private and public sectors.

Director, Destination Services

Dominica Nelson is the Director, Destination Services. Dominica has worked at Tourism NSW in the role of Director, Corporate Affairs including playing a key role in the development of the NSW Tourism Strategy. She has also held the role of Acting Director, Strategic Operations. Dominica has had an extensive career spanning more than 15 years in communication and government relations in senior roles in Government and non-Government sectors.

Director, Regional Tourism

Andrew Sargant is Director, Regional Tourism. Andrew has worked at Tourism NSW since August 2008 in Marketing and Communications. He has had an extensive career in marketing with previous roles including Managing Director of advertising agency Young and Rubicam.

Director, Tourism Operations

Wayne Lange has held the role of Director, Tourism Operations since September 2010. Wayne brings more than 20 years experience in State Tourism Office operations and e-business to the role. He has also worked at the Northern Territory Tourist Commission. Wayne first joined the Tourism NSW Executive Team in 2009 as Director, Regional Tourism. Prior to that he held a number of senior roles, including Acting Chief Operating Officer and Group Manager, Business Services. Wayne has also worked at the wider State & Regional Development and Tourism as Executive Director, Governance and Organisational Support and at Industry & Investment NSW as Director, Strategic Business & Knowledge Management.