Research Reports
Destination NSW conducts specialist research on a number of topics. This section provides information on the topics below.
Reports include:
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This snapshot presents information on international and domestic visitors who used the internet as an information source for travel and as a tool for booking travel prior to commencing their trip. Data is sourced from Tourism Research Australia’s International Visitor Survey and National Visitor Survey and relates to visitors aged 15 years and over.
Visitor Wayfinding in Sydney | August 2011 (PDF file, 1MB)
Research conducted by The Urban Tourism Program at the University of Technology Sydney. This snapshot identifies how tourists currently make their way around Sydney using public transport and significant landmarks to assist.
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Outbound Travel | YE December 2010 (PDF file, 152kb)
Outbound travel by Australians has been increasing since 2003. This new snapshot by Destination NSW provides key statistics on outbound travel including the most popular destinations.
Aviation Performance Report 2010/11 (PDF file, 390kb)
This report by Tourism Futures International (TFI) for Destination NSW reviews the Sydney and NSW aviation performance over 2010 and into 2011. It includes Sydney’s performance as an international gateway, Sydney’s top international visitor markets and investigates Sydney's domestic trends.
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Tourism and the NSW Economy (PDF file, 118kb)
from the NSW Tourism Satellite Accounts 2008-09
The Economic Contribution
of Tourism to Australian States & Territories (PDF file, 338kb)
Tourism Satellite Accounts 2008-09: Summary Spreadsheets
These reports examine the size of the NSW tourism industry, its contribution to the economy and to other industries in the State. It also looks at where demand for goods and services in the NSW tourism industry comes from, and the types of businesses and employment in the industry.
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Wine and food tourism experiences have been gaining in popularity over recent years. As a result, niche wine and food tourism experiences have become key drivers of destination choice amongst visitors.
Destination NSW has conducted research aimed at understanding the decision making process consumers undertake when considering a wine and food themed holiday in regional New South Wales.
Asian Cultures and Domestic Travel | March 2011
(PDF file, 87kb)
This report investigates travel behaviour amongst Australians with different cultural backgrounds. The data has been sourced from the TNS Thought Leadership omnibus and the Tourism Australia Brand Health Tracker.
International Study Visitors to Australia and NSW: Market Overview
(PDF file, 203kb)
This reports provides an overview of the international student market in Australia and NSW and demonstrates the complexity of the market.
Tourism and Transport - what role should the bus
and coach industry play? | February 2011
(PDF file, 1.3MB)
Destination NSW presented to the Bus NSW Coach Operator Seminar 2011. The presentation features the latest trends in tourism and visitors use of bus and coach transport. It also includes opportunities for bus and coach operators to grow their business from visitors.
Aviation Performace in NSW 2009/10 | June 2010
(PDF file, 212kb)
This report by Tourism Futures International (TFI) for Destination NSW reviews the Sydney and NSW aviation performance over 2009 and into 2010. It includes Sydney’s performance as an international gateway, Sydney’s top international visitor markets and investigates Sydney's domestic trends.
Engaging with the domestic VFR market
(PDF file, 500kb - if printing select “fit to printer margins")
Destination NSW has analysed the domestic “visiting friends and relatives” (VFR) market to examine the potential for the tourism industry to increase business from this segment. This fact sheet includes the difference between people visiting friends and people visiting relatives and expenditure patterns of these groups.
Adoption of Web 2.0 by Tourism Businesses in NSW
(PDF file, 386kb)
Australian travellers are increasingly using Web 2.0 during their travel decision-making process. This study looks at whether NSW tourism businesses are responding to this consumer demand, as well as barriers to, and benefits of adopting the technology.
Understanding Tourist Experiences and Behaviour in Cities
(PDF file, 7MB)
This study looks at tourist experiences and behaviour in urban destinations by analysing the spatial movements of tourists and identifying the key attributes they are seeking in urban destinations.
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(PDF file, 132kb)
Over 55 Travel Market - Full Report | November 2008
(PDF file, 823kb)
NSW Tourism Operators can more effectively capture interest from the domestic mature age travel market by tailoring their products, marketing and communication to reflect the diversity of travel attitudes and expectations that exist among the over 55s.
NSW Air Services Supply | August 2007 (PDF file, 132kb)
Identification of future opportunities and options.
User Generated Content | 2007 (PDF file, 35kb)
Making informed travel choices - the role of user generated content on web sites.
Easy Access/Accessible Tourism
- Profile of Business Tourism In NSW (PDF file 108kb)
Find more information on special interest markets >
Tourism Research Australia - Fact Sheets
Information on Accommodation, Activities, Information Sources, Nature, Seasonality and Transport.
Tourism Research Australia - Snapshots
Information on trends and visitors in the following areas: Backpackers, Bed & Breakfast, Caravan or Camping, Culture & Heritage, Food & Wine, Mature age visitors, Indigenous Tourism and Nature Tourism.
Search for more research reports here - Sustainable Tourism Portal >
Access to tourism research and tools in three main areas: Destinations and Communities; Business Operations; and Parks and Culture in addition to broader sustainable tourism themes.
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