Snowy Mountains NSW

A variety of experiences await the visitor in the Snowy Mountains NSW including adventure activities, winter sports, horse riding and walking and relaxation in the pure mountain air.

The Snowy Mountains is ideal for an alpine autumn break and snowfields holiday. Tourism NSW works with the Snowy Mountains Regional Tourism Organisation within this zone.

Tourism NSW’s objectives are to create a higher destination awareness, to affect the preference and to influence intention to visit the Snowy Mountains NSW. The campaign’s focus is to promote reasons to visit in the summer shoulder season when visitor numbers are traditionally lower. Target source markets are Sydney, regional NSW and Canberra.

Marketing Campaigns
Tourism NSW runs marketing campaigns to promote Snowy Mountains throughout the year, often in conjunction with industry partners. These can include brand and tactical activity, across a range of mediums, including television, print, online and public relations.

Find out more about our campaign activity...

Find out how to get involved...

Snowy Mountains NSW Holiday Planner
A series of holiday planning guides have also been developed to
provide in-depth information about the destinations, experiences,
attractions and accommodation options available to visitors.

Find out more…