Sydney Marketing Opportunities
Tourism NSW works cooperatively with industry partners to provide opportunities for products and precincts to be promoted under the It’s what makes Sydney so…Sydney tourism brand campaign.
These campaigns are designed to encourage domestic leisure visitation to Sydney to experience all the destination has to offer including its distinctive dining, fashion, lifestyle and culture, and its multitude of world-class events.
The campaigns are run overseas, nationally and in NSW to keep Sydney high on the consideration list as a preferred short break or holiday destination. For information on our marketing approach click here.
The following opportunities are available for you to work with Tourism NSW:
Sydney in Winter Campaign 2011
The Sydney in Winter campaign is promoting travel to Sydney from June to August 2011. It was developed based on industry feedback indicating a need to promote the winter season and school holiday periods.
See the presentation from our industry briefing in May here.
How can you get involved?
Co-operative marketing opportunities: Invest in retail tactical advertising and participate in Tourism NSW monthly Escapes e-newsletter.
sydney.com - free opportunity: sydney.com will be the call to action for the Sydney in Winter campaign and will showcase a range of offers for travel 1 June - 31 August 2011. You can feature offers on sydney.com over the campaign period free of charge. The objective is to drive leads and bookings to industry.
The Sydney in Winter Campaign Overview has more information or for further details contact Sarah Williams 9931 1437 sarah.williams@tourism.nsw.gov.au
Viva Sydney Card promotion
 |
In 2009, Tourism NSW launched the Viva Sydney Card promotion. Based on the success of the promotion, Tourism NSW has extended the validity of the Viva Sydney Card until 30 June 2011.
There are currently over 1 million households with a Viva Sydney Card in Brisbane, Melbourne, Sydney, regional NSW and Canberra. The card has been highly successful averaging monthly results in 2010 of 22,000 visits to sydney.com/viva and generating 3,000 leads to participating tourism industry partners.
The Viva Sydney Card promotion enables domestic and international consumers to experience more of Sydney by showcasing the diversity and plethora of Sydney’s hotels, attractions, events, spas, bars and dining experiences.
Viva Sydney Cardholders can “Invite a Friend for FREE*" to participating Sydney hotels, bars, restaurants, attractions, shows, events and spas until 30 June 2011.
To participate in the Viva Sydney card promotion please contact:
Sarah Williams, Visit Sydney
Tel: (02) 9931 1437 or
Email: sarah.williams@tourism.nsw.gov.au
Escapes e-newsletter
This monthly electronic consumer newsletter is distributed to over 132,000 opt-in Tourism NSW subscribers nationally. There is a dedicated Sydney editorial feature in each e-blast, complemented by partner sub-advertorials. Partners have the opportunity to showcase their product or service in these monthly e-newsletters.
See an example of Escapes newsletter here>
More information about the newsletter here>
sydney.com
sydney.com is the official website for Sydney and the call-to-action for Sydney campaign activity attracting over 175,000 visits per month. sydney.com incorporates category pages linked to dedicated feature splash pages and partners have the opportunity to advertise their product or service on either the 'Great Sydney Deals', 'Holidays with Kids' or 'Food and Wine' promotion pages with links to partners websites.
More information on how to list your product or service on Sydney.com here>
Some links are to objects in Portable Document Format (PDF) and require Adobe Reader to be viewed. To download Adobe Reader, go to www.adobe.com