Tourism Business Toolkit
The Tourism Business Toolkit is a resource designed for operators at every stage of their business, to help gain a better understanding of the tourism industry and develop sustainable tourism products.
Tourism Business Toolkit
Volume 1 | A guide to understanding the tourism industry
|
Introduction (PDF file, 204kb | 6 pages) What is the tourism industry? (PDF file, 246kb | 4 pages) Tourism is big business / Tourism is everyone’s business / The tourism system / The product: NSW / The consumer / The travel experience / The holiday experience / Marketing a business / Consumer decision-making The tourism industry network (PDF file, 338kb | 9 pages) The Federal network / The State network / Tourism NSW / Other State agencies / The regional network / The local network Steps to success (PDF file, 112kb | 5 pages) Getting assistance / Planning / Research / Customer Service / Find your competitive edge / Financial management / Understand the tourism seasons / Networking / Pricing / Distribution and marketing / Product development / Training / Technology / Working through the steps to success Getting organised (PDF file, 81kb | 1 page) A guide to organising your business Frequently asked questions (PDF file, 88kb | 2 pages) Common questions from new tourism operators Checklist (PDF file, 89kb | 2 pages) Are you ready for tourism? Glossary (PDF file, 120kb | 8 pages) |
Tourism Business Toolkit
Volume 2 | A guide to developing your tourism product
|
Introduction (PDF file, 232kb | 6 pages) Understanding your customer (PDF file, 152kb | 4 pages) Target marketing / Tips for new business entrants / Extracting the right information / Applying your research results / Targeting your promotion / Securing repeat visitation Distributing your tourism product (PDF file, 385kb | 6 pages) What is distribution? / Choosing the right distribution channels / Traditional distribution channels / Direct sales through the internet / Tourism online marketing e-kit / Brochures / Packages / Commission rates / International marketing / Handling business enquiries / Credit terms / Promotion and distribution
Pricing your tourism product (PDF file, 164kb | 5 pages) Key pricing factors / Additional pricing factors / Establishing your rates / Handling bookings / Managing your business mix / Competitive pricing / Package pricing / Pricing tips Creating your brochure (PDF file, 121kb | 3 pages) Before you begin / Brochure essentials / Ask the experts / Before you print / Distribution / 12 steps to brochure success Understanding advertising (PDF file, 157kb | 4 pages) What is advertising? Advertising and the tourism industry / Creating effective advertising / Advertising alternatives / Advertising decision-making / Measuring success / Advertising tips Packaging products (PDF file, 160kb | 4 pages) What is a tourism package? Domestic markets / Packaging essentials / Packaging for overseas / Packaging pointers Working with the media (PDF file, 167kb | 6 pages) Public relations and the media / Who are the media? Creating strong media content / Which media? / Media deadlines / Media rates and discounts / Media follow-up / Measuring success / How to work with Tourism NSW
|
Small Business Toolkit
Industry in focus: Tourism
An interactive tourism module is a new feature of the Small Business Toolkit, featuring business planning tools, tourism video case studies, checklists, quizzes and more.
View the tourism module here >
