Tourism Online Marketing e-Kit

How to maximise online marketing opportunities

This e-Kit has been developed by Tourism NSW, in partnership with the Australian Tourism Data Warehouse (ATDW) and all the Australian State and Territory Tourism Offices. 

The e-Kit tutorials are intended to provide tourism operators access to a range of information about how to maximise online marketing opportunities.

Tourism NSW Get Connected members experience the benefits of having their business listing appear on a range of websites including www.visitnsw.com and www.sydney.com.

The tutorials cover a range of topics starting with an initial assessment of your current online marketing status to more complex issues such as online booking systems.

Each tutorial includes a helpful header with information about how much time the tutorial will take to complete.

Benefits of the e-Kit include:

• Smarter e-marketing knowledge through step-by-step lessons
• Insight into what online marketing strategies will suit your business
• Hundreds of references to resources

We encourage you to take advantage of the online tutorials and download one tutorial at a time.

See the full list of e-Kit tutorials here  (PDF and video versions)