Trade Events & Sales Missions

In Australia

ATE

The Australian Tourism Exchange (ATE) is Australia's premier tourism trade event and the largest international travel trade show in the Southern Hemisphere. It provides a forum for Australian Tourism businesses to show their products, make overseas contacts and negotiate deals. International industry counterparts get an opportunity to meet and greet and see the products and destinations they will be selling to their market.

> Find out more about ATE

Trade Shows and Events Overseas

Tourism NSW organises and leads international sales missions on behalf of participating operators in NSW.  Missions involve workshops and presentations by NSW operators to key international wholesale and retail travel agents. Tourism NSW also conducts Boardroom missions with up to four operators, led by Tourism NSW holding presentations in the offices of key travel wholesalers in the market.

Tourism NSW also coordinates NSW presence at Tourism Australia-organised trade events.

Find out about upcoming missions, trade shows, workshops and incentive funding.