Who can participate?
The Get Connected program is open to NSW tourism operators. The tourism business must be located and or operate its service within one or more of the 8 marketing campaign zone and 250 clustered marketing areas of New South Wales we have defined.
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A tourism operator is categorised into one of the following categories:
An attraction applying for a listing with Tourism NSW must cater for the leisure-tourism market. A tourism attraction is a particular place/area of interest to a leisure tourist, and:
- is static and has a distinct boundary.
- offers a unique, distinct experience reflecting the area in which it is located.
- is open/accessible most days of the year, with regular opening/access hours.
- can be free to enter or have an admission fee.
Tourism attractions are not community/travel services (e.g. banks, laundromats, internet cafés, travel agencies, travel retail stores etc), are deemed to be “general businesses” and are not permitted Membership.
A venue is not automatically a tourism attraction – the event being held at that venue is what may appeal to the leisure tourist (see event definition). If however, the venue applying for a listing is an icon in its own right with general or region-wide awareness through historical or cultural significance and regular tours are offered to the public with informative commentary, then it may apply to be considered for a listing and if granted, conditions will apply.
A tourism event is a happening that occurs in a specified timeframe (that is, has a set start and end date). An event may occur at regular intervals, annually (yearly), fortnightly, or once only. Tourism events include, but are not limited to: exhibitions and shows, performances, major sporting fixtures, music, food and wine festivals.
An event organiser applying for a listing with Tourism NSW must have an event that is relevant to the leisure tourism market, not suited only to the local community or domestic regional market.
All events must fit into one of the standard Get Connected event types: Exhibition/Show, Festival, Performance and Sport.
An accommodation establishment is a place offering accommodation for leisure tourists. Tourism accommodation applying for a listing with Tourism NSW must cater for the leisure-tourism market and provide accommodation that is bookable on a nightly, weekly, mid-week or weekend package basis. All accommodation properties must be categorised into one of the standard Get Connected accommodation types: Backpacker/Hostel, Bed and Breakfast, Caravan/Camping, Farm Stay, Hotel and Motel, Resort or Self-contained.
Accommodation offering short-term or long-term leases are not suitable for listing on this website.
A tourism hire company provides products or services that are hired for a specific period of time and can be used/operated by the leisure tourist.
The hire category includes: vehicles; other transport where the driver may be part of the hire package; houseboats; yachts and other water vessels where the skipper may be a part of the hire package; and equipment hire for recreational use such as bicycles, scuba diving equipment, kayaks, surfboards etc.
A hire operator applying for a listing with Tourism NSW must offer products for the leisure-tourism market.
Hire operators offering products/services relating to party hire, linen, babysitting, wedding hire, catering, business hire etc are not suitable for listing on this website.
Hire services must be categorised into one of the standard Get Connected hire types: Air, Bicycle, Equipment, Vehicle and Water.
Tours:
The tour business must primarily cater for the leisure-tourism market. A tour company must offer regular organised excursions with scheduled departures, a personal guide or host and commentary. It may vary in duration from less than a day to one day or extended touring.
Tourist tuition providers include for example: surfing schools; sailing schools; wine appreciation classes at a vineyard; cooking schools etc. Tourist tuition operators must provide a leisure-tourism experience of significant appeal to tourists.
Inbound Tour Operators and those catering predominately to international visitors are not suitable to be listed.
Tourism NSW reserves the final right to reject any product or service if it is felt to be inappropriate for listing on Get Connected and display on www.visitnsw.com